How to Eliminate Stress

Stress is the trash of modern life – we all generate it but if you don’t dispose of it properly, it will pile up and overtake your life.” ~Terri Guillemets

How to eliminate stress?

I found this quote to be very true as there seems to be more and more we need to accomplish every day and less and less time to do it.  So how does one get rid of the stress we accumulate? There are things we know we are supposed to do, but we are too busy to get to them. Here are a few things that help me take the stress out!

I love organization and it actually makes me feel better – this is not the case for everyone; however, if you can organize you tasks it takes some of the pressure off.  The best place to start is with the almighty list!  Who doesn’t like fun paper  to create your lists on?  It does not matter how small the task is; there is great satisfaction in being able to cross the completed things off your list.

An apple a day… we have all heard it and we know we should eat healthy and exercise, but where is the time?  Like many things in life, we need to make the time.  If you start small like a family walk after dinner, you will begin to notice that you actually have more energy.  And you are what you eat – it’s all about balancing the good foods with the naughty ones.

Saying please and thank you can also reduce stress; doing something nice for someone else makes you feel good.  It’s as simple as holding the door for someone! Baby steps turn into bigger steps. When you are able to take a step back and observe your own stress, you won’t feel as obligated to catch up in the race with time to accomplish as much as you can. Stop your stress before it takes over your life!

This post was written by Alicia Seibert Pollnow, Volunteer Sponsorship Procurement Specialist at PEC.

Twitter for Event Companies

Marketing Your Events Company: The Essentials

You hear it again and again, “your company needs to be on social media.” In marketing your events company, there are two important things to consider: 1. Your company doesn’t just need to be on social media, it needs to be on the right social media platforms, and 2. Your company doesn’t just need to be present on social media, but it needs to be interactive on social media.

So now you’re thinking, where should we be? In marketing the strengths of your event management company, you need to be on the most populated and the most visual social media platforms. Here are a few can’t miss opportunities.

Twitter. This is the number one platform you should be using. Its fast pace nature allows for multiple posts per day, along with the capability to post links, pictures, and videos. This is not to mention its extremely interactive nature. This is where you can build a community around your brand, around your industry, and to seek out potential clients to form meaningful relationships with. (Find PEC on Twitter here)

Pinterest. If you haven’t jumped on board (<pun intended) the Pinterest train yet, do so right away. This platform’s highly visual nature allows you to create boards around different aspects of the event management world, from F&B and décor to incredible venues. Pinterest can also be used as a visual brainstorming tool as well when a client comes on board. Use hashtags to create community around your pins (e.g. #eventprofs, #events, etc…) (Find PEC Pinterest here)

Blog. You company’s blog is a window into your company’s culture. Have different staff members write about different angles of the industry. Give peeks inside what everyday life is like in the office. This is your chance to create original content that provides value for industry professionals and clients alike.

Instagram. Not a must-have, but definitely a social tool that can play to your company’s advantage. Use Instagram in conjunction with Twitter, Pinterest, and your company blog to share real-time photos of happenings inside the office, of an event in the process of being set up, or the final product of the event while on-site. Everyone appreciates a visual, and the platform allows followers to like and comment your photos for more relationship building. (Find PEC on Instagram here)